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The Cover Letter Template I Use to Get a 10% Job Offer Rate in Upwork

I’ve been spending a lot of time in Quora and some online groups this past couple of months. One of the trends I noticed is the complaints about how freelancers who use Upwork aren’t getting new...

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KISS: A Principle Every Owner, Founder, Manager, Leader, and Everyone Else...

A few years ago, I worked with a manager who spent a lot of resources—time and manpower— developing a grand marketing plan in the form of a PowerPoint document. After weeks of researching, compiling,...

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Surviving the Post Pandemic World: How Your Business Should Adapt

Education is the most powerful weapon which you can use to change the world. Nelson Mandela Education, in its broadest sense, is continuously learning new things. This includes things about the world,...

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The Next Action: The Key to Actually Getting Things Done

As a business leader, have you ever walked out of a meeting telling youself, “That went well. I went over the project, asked inputs from my team and assigned deliverables. This project will be...

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Developing Your Strategy Using the Four Actions Framework and ERRC Grid

Whenever I ask business leaders about their overall strategy for growth, their response usually goes like this… “We’re doing XYZ this year. We’re really excited about this.” Then I reply with a...

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Maintain Data Accuracy Using Google Analytics Filters to Avoid Making...

Data is one of most important assets your business can produce. If you are using Google Analytics to track your website’s performance, you need to ensure data accuracy. You do that by adding filters to...

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I Guess Yoda Was Wrong

Do or do not. There is no try. Master Yoda Everyone knows this famous line by Master Yoda as he was teaching Luke the ways of the Jedi. From one perspective, it makes sense. You have to believe that...

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How Businesses Work: A No-Nonsense Guide

You finally made the decision to put up your own business. Maybe you’re tired of making someone else richer, maybe you got laid off, maybe you have a terrible manager or colleagues, or maybe you want...

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Raspberry Pi 4 Review: How I Use the RPi4 as a Desktop (A Marketer’s...

I recently saw a poll in one of the Facebook groups I’m part of. Someone asked a question what devices people are using for their everyday computer. Most people are using Macs! I have nothing against...

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Making Blogging Great Again: Back to Basics

When people hear blogging these days, there’s generally a pre-conceived notion with it—marketing. Now, this can either be good or bad depending on how you look at it. Then depending on your exposure to...

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